[{"data":1,"prerenderedAt":1896},["ShallowReactive",2],{"PageDataInternal-noticias-como-reconhecer-o-conteudo-falso-na-internet":3,"institutions-pagenoticias":102,"organization-jsonld-units-global":226,"menuHeader":228,"page-institutions-home":1104,"PortalMenu":1157,"menuNavBar":1527,"page-meta-noticias\u002Fcomo-reconhecer-o-conteudo-falso-na-internet":-1},{"title":4,"description":5,"short_description":6,"duration":7,"slug":8,"published_at":9,"unpublished_at":10,"created_at":11,"updated_at":12,"active":13,"emphasis":14,"tags":15,"meta_tags":21,"highlight_image":10,"image":22,"categories":29,"subcategories":35,"previous_new_url":62,"next_new_url":81,"homologated_version":10,"configs":101},"Professor da ETT explica como reconhecer conteúdo falso na internet","\u003Cp>Imagine assistir a um vídeo do presidente de um país declarando guerra, de um médico renomado recomendando um medicamento experimental, de uma celebridade envolvida em um escândalo ou de um político acusando outro de corrupção… e tudo não passar de uma mentira convincente.\u003C\u002Fp>\u003Cp>Essa é a realidade dos deepfakes — vídeos, imagens ou áudios hiper-realistas criados por Inteligência Artificial (IA) para manipular digitalmente pessoas em situações que nunca ocorreram.\u003C\u002Fp>\u003Cp>A tecnologia por trás dos deepfakes utiliza redes neurais avançadas, como as GANs (Generative Adversarial Networks), que aprendem a partir de milhares de imagens e horas de áudio de uma pessoa para replicar seus traços com precisão impressionante.\u003C\u002Fp>\u003Cp>Especialista em Big Data e Ciência de Dados, o professor de Informática da ETT – instituição do ecossistema UniSociesc -, \u003Cstrong>Márcio José Käms Senhorinha\u003C\u002Fstrong> explica que as técnicas mais comuns são a troca de rosto (face swap), a clonagem de voz (voice synthesis) e a manipulação de gestos (puppetry). “Os deepfakes já foram utilizados em situações que impactaram a política, o entretenimento e até a segurança pública.”\u003C\u002Fp>\u003Cp>Exemplos não faltam. Em 2022, um vídeo falso do presidente ucraniano “pedindo rendição” circulou na internet. Em 2021, o TikTok foi tomado por vídeos ultrarrealistas de um “falso Tom Cruise”, gerados por IA, que causaram grande polêmica. Também não são raros os golpes milionários contra empresas após vozes clonadas de CEOs autorizarem transferências ilegais.\u003C\u002Fp>\u003Cp>O Starling Bank, banco digital britânico, chegou a alertar clientes sobre fraudadores capazes de replicar a voz de alguém a partir de apenas três segundos de áudio encontrado online. Com a voz clonada, criminosos se passam por familiares ou colegas da vítima em ligações telefônicas para solicitar dinheiro.\u003C\u002Fp>\u003Cp>\u003Cstrong>Riscos da desinformação sobre crimes virtuais\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>A falta de conhecimento sobre a manipulação digital de vídeos e áudios traz riscos sérios, como:\u003C\u002Fp>\u003Cp>\u003Cstrong>·\u003C\u002Fstrong> manipulação política e fake news, capazes de gerar crises e influenciar eleições;\u003C\u002Fp>\u003Cp>\u003Cstrong>·\u003C\u002Fstrong> golpes financeiros e sequestros virtuais, com o uso de vozes clonadas;\u003C\u002Fp>\u003Cp>\u003Cstrong>·\u003C\u002Fstrong> pornografia de vingança, com manipulação de fotos ou vídeos íntimos.\u003C\u002Fp>\u003Cp>“\u003Ci>O deepfake provoca uma crise de credibilidade, levando a sociedade a desconfiar de qualquer conteúdo audiovisual\u003C\u002Fi>”, afirma o professor da ETT, Márcio José Käms Senhorinha.\u003C\u002Fp>\u003Cp>\u003Cstrong>Regulamentação e uso ético\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>À medida que os deepfakes se tornam mais acessíveis, governos e empresas correm para estabelecer limites. A União Europeia e os Estados Unidos discutem leis contra deepfakes maliciosos e o uso de marcas d’água digitais invisíveis (watermarking) para identificar mídias sintéticas.\u003C\u002Fp>\u003Cp>No Brasil, algumas legislações já oferecem suporte. A Lei Geral de Proteção de Dados (LGPD) regula o uso de dados pessoais e pode ser aplicada em casos de imagens ou vozes usadas sem consentimento. Já o Código Penal pode ser acionado em crimes de falsidade ideológica, difamação, injúria, fraude ou uso indevido de identidade.\u003C\u002Fp>\u003Cp>No contexto eleitoral, discute-se a responsabilização de criadores e disseminadores de deepfakes para evitar interferência em eleições. Plataformas digitais também vêm sendo pressionadas a remover rapidamente conteúdos nocivos.\u003C\u002Fp>\u003Cp>De acordo com o professor Márcio José Käms Senhorinha, os deepfakes representam um divisor de águas na era digital: “Enquanto revolucionam a criação de conteúdo, desafiam nossa noção de verdade. Por isso, debates sobre regulamentação, segurança digital e ética\u003Ci> na IA são fundamentais para impedir que a tecnologia seja usada como arma\u003C\u002Fi>.”\u003C\u002Fp>\u003Cp>\u003Cstrong>Como identificar um deepfake?\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Detectar um deepfake nem sempre é simples, mas alguns sinais podem ajudar:\u003C\u002Fp>\u003Cp>\u003Cstrong>1.\u003C\u002Fstrong> Inconsistências faciais – piscadas irregulares, assimetrias sutis, movimentos dos olhos fora de sincronia.\u003C\u002Fp>\u003Cp>\u003Cstrong>2.\u003C\u002Fstrong> Descompasso entre áudio e imagem – falhas na sincronização labial.\u003C\u002Fp>\u003Cp>\u003Cstrong>3. \u003C\u002Fstrong>Textura facial artificial – pele excessivamente lisa, ausência de detalhes naturais.\u003C\u002Fp>\u003Cp>\u003Cstrong>4.\u003C\u002Fstrong> Iluminação incoerente – sombras desalinhadas ou cabelo com contornos flutuantes.\u003C\u002Fp>\u003Cp>\u003Cstrong>5.\u003C\u002Fstrong> Falhas de movimento – travamentos em expressões faciais.\u003C\u002Fp>\u003Cp>\u003Cstrong>6. \u003C\u002Fstrong>Bordas estranhas – halos ou áreas desfocadas ao redor da cabeça.\u003C\u002Fp>\u003Cp>\u003Cstrong>7.\u003C\u002Fstrong> Metadados duvidosos – ausência de informações sobre data, hora ou dispositivo de captura.\u003C\u002Fp>\u003Cp>\u003Cstrong>8.\u003C\u002Fstrong> Alterações bruscas – mudanças repentinas de voz ou cenário.\u003C\u002Fp>\u003Cp>\u003Cstrong>9.\u003C\u002Fstrong> Verificação cruzada – checar fontes confiáveis ou sites de fact-checking.\u003C\u002Fp>\u003Cp>\u003Cstrong>10.\u003C\u002Fstrong> Cautela com vídeos inesperados – especialmente se forem sensíveis, polêmicos ou alarmistas.\u003C\u002Fp>\u003Cp>\u003Cstrong>11.\u003C\u002Fstrong> Boas práticas – confirmar informações em fontes independentes, consultar especialistas e desconfiar de conteúdo fora de contexto.\u003C\u002Fp>","Especialista em Ciência de Dados fala sobre o uso indevido da Inteligência Artificial e dá 11 dicas para identificar vídeos hiper-realistas.","4 min","como-reconhecer-o-conteudo-falso-na-internet","2025-09-02T10:55:29-03:00",null,"2025-09-02T10:55:32.377742-03:00","2025-09-02T10:55:32.377760-03:00",true,false,[16],{"title":17,"slug":17,"machine_name":17,"active":13,"parent":18},"noticias-unisociesc",{"title":19,"slug":20,"machine_name":20,"active":13},"UNISOCIESC","unisociesc",[],{"id":23,"title":24,"file":25,"alt":26,"description":27,"variations":28},45719,"Tecnologia de reconhecimento facial e segurança biométrica aplicada ao processamento de dados digitais","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F57001680-0ff5-4c7e-a936-e5ac42dc7bc6.webp","Mulher sendo analisada por tecnologia de reconhecimento facial digital com interface futurista","",{},[30],{"id":31,"parent":32,"title":33,"slug":34,"machine_name":34},"ab07a35a-3f32-44fd-a261-eb1db79ae792",[],"Geral","geral",[36],{"id":37,"parent":38,"title":60,"slug":61,"machine_name":27},"d1f9a5d5-8779-4c6e-9a8a-5e298c0ea59c",[39,42,45,48,51,54,57],{"title":40,"slug":41},"Graduação","graduacao",{"title":43,"slug":44},"Pós-graduação","pos-graduacao",{"title":46,"slug":47},"Vida & Carreira","vida-e-carreira",{"title":49,"slug":50},"ENEM","enem",{"title":52,"slug":53},"Medicina","medicina",{"title":55,"slug":56},"Cursos livres","cursos-livres",{"title":58,"slug":59},"Institucional","institucional","TI & Computação","ti-computacao",{"id":63,"title":64,"slug":65,"duration":66,"short_description":67,"description":68,"published_at":69,"unpublished_at":10,"updated_at":70,"created_at":71,"highlight_image":10,"image":72,"categories":78},"cce62098-13d3-43a1-b992-efdbd8929baa","Inteligência Artificial contribui para o crescimento dos golpes digitais","ia-contribui-para-crescimento-de-golpes-digitais","3 min","Professora do curso técnico em Informática da ETT\u002FUniSociesc ensina como se proteger e alerta: o número de vítimas jovens não para de crescer.","\u003Cp>Os crimes virtuais cresceram 45% no Brasil em 2024, totalizando cerca de 5 milhões de fraudes. Segundo levantamento da Associação de Defesa de Dados Pessoais e do Consumidor (ADDP), um em cada quatro brasileiros já sofreu tentativa de golpe e metade dessas vítimas caiu na armadilha.\u003C\u002Fp>\u003Cp>Um dos fatores desse aumento é o uso de inteligência artificial (IA). Com o avanço da tecnologia, os golpistas conseguem criar vozes e imagens que parecem reais, tornando as fraudes mais convincentes e difíceis de serem detectadas.\u003C\u002Fp>\u003Cp>Os números revelam uma realidade preocupante: os criminosos estão cada vez mais sofisticados e criativos na hora de enganar as vítimas.\u003C\u002Fp>\u003Cp>“\u003Ci>Desde clonagem de perfis até chamadas telefônicas falsas que parecem de pessoas conhecidas, a linha entre o real e o digital é cada vez mais tênue\u003C\u002Fi>”, explica \u003Cstrong>Talita Caroline Oliveira Schmitt\u003C\u002Fstrong>, professora do curso técnico em Informática da Escola Técnica Tupy – instituição do ecossistema UniSociesc.\u003C\u002Fp>\u003Cp>Dados do Anuário Brasileiro de Segurança Pública de 2024 também apontam uma mudança na natureza dos crimes: enquanto os estelionatos digitais cresceram 13,6% entre 2022 e 2023, os roubos físicos a bancos e instituições financeiras diminuíram quase 30%.\u003C\u002Fp>\u003Cp>A migração dos crimes tradicionais para o universo virtual acompanha a mudança no comportamento dos brasileiros. Dados da Fundação Getúlio Vargas revelam que mais de 60% da população já aderiu ao Pix ou outras transações financeiras digitais.\u003C\u002Fp>\u003Cp>“\u003Ci>Se a circulação de moeda física caiu porque o principal meio para fazer pagamentos ou compras é online, é natural que os criminosos também invistam em novas estratégias para aplicar seus golpes\u003C\u002Fi>”, analisa Talita.\u003C\u002Fp>\u003Cp>\u003Cstrong>Senso comum\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Apesar de a ideia comum ser de que os idosos são os principais alvos dos golpes virtuais, as pesquisas indicam que os jovens entre 16 e 29 anos são os mais atingidos, representando 27% das vítimas. Os idosos correspondem a cerca de 16% das vítimas.\u003C\u002Fp>\u003Cp>A diferença está na natureza das fraudes: enquanto os mais velhos são vítimas de golpes clássicos, como clonagem de cartão, golpes do Pix ou falsas centrais telefônicas, os jovens enfrentam um perfil diferente de ameaças.\u003C\u002Fp>\u003Cp>Graduada em Sistemas de Informação, a professora da ETT\u002FUniSociesc explica que, para os mais velhos, os golpes envolvem engenharia social, onde os criminosos criam falsas centrais de atendimento ou invadem bases de dados para obter informações pessoais e financeiras.\u003C\u002Fp>\u003Cp>“J\u003Ci>á os jovens, mais conectados e ativos na internet, são seduzidos por promessas de empregos fáceis, ganhos rápidos ou oportunidades de negócios que parecem boas demais para serem verdade\u003C\u002Fi>”, comenta Talita.\u003C\u002Fp>\u003Cp>A vulnerabilidade nos meios digitais é agravada por fatores como baixa escolaridade digital, dificuldade em identificar conteúdos falsos e o uso intenso de smartphones. “\u003Ci>A melhor defesa é a informação e a prevenção. Conhecer os tipos de golpes mais comuns, manter a atenção ao compartilhar dados pessoais e usar ferramentas de segurança, como senhas fortes e autenticação de dois fatores, são passos essenciais para se protege\u003C\u002Fi>r”, ensina a professora.\u003C\u002Fp>","2025-09-02T10:45:36-03:00","2025-09-02T10:48:41.145477-03:00","2025-09-02T10:48:41.145459-03:00",{"id":73,"title":74,"file":75,"alt":76,"description":27,"variations":77},45718,"Idoso realizando pagamento seguro em loja virtual utilizando notebook e cartão de crédito para compras online","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002Ffa6f1486-6e0e-44b5-98ec-8b443ecf91dd.webp","Idoso fazendo compras online com cartão de crédito e notebook",{},[79],{"id":31,"parent":80,"title":33,"slug":34,"machine_name":34},[],{"id":82,"title":83,"slug":84,"duration":85,"short_description":86,"description":87,"published_at":88,"unpublished_at":10,"updated_at":89,"created_at":90,"highlight_image":10,"image":91,"categories":98},"e85e1647-310e-461e-a02c-46e71e9c4106","Atenção: Início dos encontros dos Projetos de Extensão 25-2!","inicio-projeto-extensao-17-09","1 min","As atividades presenciais do Projeto de Extensão 25-2 começam a partir do dia 17\u002F09. Confira os detalhes abaixo e fique por dentro!","\u003Cp>\u003Cstrong>Atenção, estudantes!\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>Para aqueles matriculados em \u003Cstrong>Projetos de Extensão 25-2\u003C\u002Fstrong>, os encontros terão início a partir do dia 17\u002F09 (conforme a dia definido pelo professor). \u003C\u002Fp>\u003Cp>Vale ressaltar que os encontros dos projetos de extensão são \u003Cstrong>presenciais\u003C\u002Fstrong>, podendo ser \u003Cstrong>híbridos\u003C\u002Fstrong>, e nesse contexto, não serão gerados links de aula no ULIFE. \u003C\u002Fp>\u003Cp>Fiquem atentos aos comunicados no \u003Ca class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" href=\"https:\u002F\u002Fwww.ulife.com.br\u002Flogin.aspx\" target=\"_blank\" title=\"https:\u002F\u002Fwww.ulife.com.br\u002Flogin.aspx\">\u003Cu>ULIFE\u003C\u002Fu>\u003C\u002Fa>, onde o professor irá comunicar o local e\u002Fou sala onde os encontros acontecerão.\u003C\u002Fp>\u003Cp>Para acompanhar este e outros projetos, \u003Ca class=\"fui-Link ___1q1shib f2hkw1w f3rmtva f1ewtqcl fyind8e f1k6fduh f1w7gpdv fk6fouc fjoy568 figsok6 f1s184ao f1mk8lai fnbmjn9 f1o700av f13mvf36 f1cmlufx f9n3di6 f1ids18y f1tx3yz7 f1deo86v f1eh06m1 f1iescvh fhgqx19 f1olyrje f1p93eir f1nev41a f1h8hb77 f1lqvz6u f10aw75t fsle3fq f17ae5zn\" href=\"https:\u002F\u002Fwww.unisociesc.com.br\u002Fsou-estudante\u002Fextensao-universitaria\u002F\" target=\"_blank\" title=\"https:\u002F\u002Fwww.una.br\u002Fsou-estudante\u002Fextensao-universitaria\u002F\">\u003Cstrong>\u003Cu>acesse aqui!\u003C\u002Fu>\u003C\u002Fstrong>\u003C\u002Fa> \u003C\u002Fp>","2025-09-08T17:29:16-03:00","2025-09-08T17:30:03.194696-03:00","2025-09-08T17:30:03.194671-03:00",{"id":92,"title":93,"file":94,"alt":95,"description":96,"variations":97},45955,"Estudante universitária concentrada utilizando notebook em sala de aula ou ambiente de estudo colaborativo","https:\u002F\u002Festaticos.animaeducacao.com.br\u002Fmedias\u002F8f4b8f18-da63-4957-8577-05fa388f115e.webp","Estudante focada trabalhando em seu laptop em um ambiente acadêmico ou de escritório","A imagem mostra uma jovem estudante concentrada em seu notebook rosa, digitando enquanto estuda em um ambiente interno. 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